Sonraj
Group, Pakistan’s leading luxury retail and horology house, hosted its 3rd
annual year-end breakfast in Karachi, bringing together team members from
across the country, former colleagues, senior professionals from the business
community, members of the banking sector, industry partners, and distinguished
guests.
The official event celebrating a year of transformation,
revival, and renewed commitment to the values that define Sonraj, commenced
with the recitation of the Holy Quran, followed by the national anthem.
Renowned showbiz personality Mr. Behroze Sabzwari formally opened the
proceedings by introducing Sonraj’s Chief Executive Officer, Mr. Rameez Sattar,
and spoke about their decades-long association while commending Sonraj’s
remarkable journey. He highlighted the company’s resilience, strong teamwork,
and the respect it commands both locally and internationally. He also
acknowledged Sonraj’s role in bringing leading global watch brands to Pakistan
while maintaining credibility, consistency, and ethical standards through
challenging times. Mr. Sabzwari concluded his remarks by inviting Mr. Rameez
Sattar to the stage, describing him as the driving force behind Sonraj’s
journey and success, prompting a standing ovation from the audience.
In his keynote address, Mr. Rameez Sattar reflected on
Sonraj’s evolution, rooted in the vision of its founder and his father, Mr.
Abdul Sattar Memon. He emphasized the company’s commitment to trust, ethics,
craftsmanship, and long-term relationships. He spoke about Sonraj’s growth from
a single-person operation into a professionally managed family enterprise,
supported by strong leadership across retail, distribution, human resources,
marketing, and creative functions. He acknowledged the contributions of his
brother Shakeeb Sattar, his sons Arbaaz and Maaz, and long-time associates
including Umair Abbasi, Raman Sidhu, Tommy Lau, Mark Izatt, and Pir Ijlal.
Highlighting key milestones from the past year, Mr. Sattar
shared updates on the launch of Sonraj’s luxury promenade at Dolmen Mall
Karachi, the expansion of Gharyal.com, and the development of new verticals
across watches, fragrances, eyewear, and pre-owned timepieces. He also
underscored Sonraj’s continued focus on youth training and skills development,
including the revival of professional watchmaking heritage in Pakistan through
Sonraj’s internal training center, led by experts including Aslam Sultan, Amjad
Sahib, and Arif Sahib, as well as the training of the country’s first female
watchmaker of the present time Saira Akram.
“Sonraj is not just a company - it is a legacy,” expressed
Mr. Rameez Sattar, “with our brands, our youth initiatives, our revival of
professional watchmaking, and our new projects, we are laying the foundation
for a future where Pakistan stands proudly in the global luxury industry. From
day one, Sonraj has remained firmly committed to representing only those brands
for which it holds official authorization - a principle that reflects our
unwavering focus on trust, transparency, and long-term credibility.”
Lastly, Mr. Sattar highlighted his deep emotional connection
to Karachi, emphasizing the belief that the city’s heritage is one of its
greatest assets, and that is the reason Sonraj is now developing a heritage
site on Zaibunnisa Street into a concept store, a project of profound personal
significance that represents a return to the company’s roots and a reconnection
with the true spirit of Saddar through culture, memory, art, and craftsmanship.
He expressed hope that the space will help revive the essence of Karachi as it
once was - familiar, honest, and human - serving as a place where history and
luxury meet, standing as a tribute to the city and to the values that define
Sonraj.
Speaking on the occasion, Sonraj’s Creative Director Mr.
Hasnain Lehri talked about Sonraj’s global recognition and standing is the
strength of its teams, and the company’s commitment to inclusion, particularly
the increasing participation of women across sales and creative roles. He
credited the leadership’s hands-on approach for fostering a culture that
continues to nurture talent and ambition.
Sonraj Group recognized its star team members and partners
for their contributions and awarded them during the event for being an integral
part of their journey. The event concluded with remarks from Chief Operating
Officer Mr. Ali Naveed Akbar, who outlined Sonraj’s future direction,
emphasizing the responsibility of safeguarding the company’s legacy while
building careers, skills, and pride through ethical business practices.
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