The red carpet rolled out amidst a whole lot of excitement at Nueplex Cinemas as the highly anticipated Pakistani horror film DEEMAK held its grand premiere, drawing in celebrities, film critics, and media. The event marked a new milestone for the genre in Pakistan, with rave reviews and thunderous applause.
Directed by Rafay Rashdi,
presented by Syed Murad Ali & WahWah Productions, in media partnership with
GEO Films, and distributed by Mandviwalla Entertainment, DEEMAK is a gripping
supernatural horror, written by Ayesha Muzaffar of Abu’s Jinns fame, which
delves into the haunting consequences of repressed trauma and dark secrets.
With its chilling visuals, compelling performances, and eerie soundtrack, the
film’s trailer has already been hailed as a trailblazer for horror in South
Asian cinema.
The star-studded premiere was
attended by DEEMAK’s leading cast members Sonya Hussyn and Faysal Quraishi,
veterans Samina Peerzada and Javed Sheikh, and Aariz & Anaya Abbas. Present
on the event were notable figures from the Pakistani entertainment industry
including Wajahat Rauf & Shazia Wajahat, Yashma Gill, Deepak Perwani, Saqib
Malik, Ushna Shah, Usman Peerzada, Aijaz Aslam, Zara Noor Abbas & Asad
Siddiqui, Sunita Marshall & Hasan Ahmed, Junaid Khan, Sidra Iqbal, Osama
Tahir, Adnan Shah Tipu, Sultana Siddiqui, Yasir Hussain, Ehtesham Ansari,
Masarrat Misbah, Shamoon Abbasi, Nadir Toosy, Madiha Naqvi, Hassan Zia, Ahmed
Hassan, Nida Yasir & Yasir Nawaz, Saife Hassan, Shahzad Nawaz, Noor ul Huda
Shah, Danish Nawaz, and Sana Hussyn who were all praises for DEEMAK’s bold
narrative, brilliant casting, striking cinematography, and its ability to
authentically tap into your fears.
Speaking to the press on the
occasion, the leading lady Sonya Hussyn expressed, “I’ve always wanted to do
something in this genre but was waiting for the right team. When Rafay Rashdi
approached me for DEEMAK, looking at the legendary cast consisting of Samina
Peerzada, Javed Sheikh, Bushra Ansari and Faysal Quraishi, and seeing Rafay’s
passion for the project, I was ready to take the plunge. We have worked really
hard to bring you something special and it has our tears and fears in it as a
family. What you will witness now is a sum total of all of this and I hope you
love it as much as we do”.
The much-loved actor Faysal
Quraishi shared his excitement, “DEEMAK is an exploration into the unseen
forces that shape our lives. Pakistan mein horror genre ko nayi soch aur
quality ke saath revive karna zaroori tha - and I believe yeh film daikhne waloun
ko sirf darayegi nahi, balkay unhein acha sochnay par bhi majboor karegi”.
“As the director of DEEMAK, I set out to execute a story that delves into the quiet horrors of generational trauma and mental health issues often brushed under the rug in our society”, said Rafay Rashdi during a pre-screening interview. “Through the lens of supernatural thriller, we explore how negativity festers when left unaddressed, and how healing begins when we confront our fears. DEEMAK is ultimately a story of resilience and the power of breaking cycles.”
“DEEMAK sirf aik horror film
nahi, balkay mitti ki mohabbat ka izhar hai. Yeh film poori tarah Pakistan mein
banai gayi — hamare artists, hamare technicians, hamari kahani. Har frame mein
is dharti ki khushboo basi hai. Aaiye, Pakistani cinema ka saath dein — apni
film, apne logon ke liye. DEEMAK meri taraf se qaum ke liyee Eidi”, stated
Executive Producer, Syed Murad Ali.
The legendary actress Samina
Peerzada commented, “DEEMAK is not just a horror film, it’s a labour of love.
DEEMAK is about family torn apart by negativity, DEEMAK will scare you and also
bring tears to your eyes”, while speaking to the press.
The audience in attendance on the
premiere described DEEMAK as "a hauntingly original take on horror"
and commended the film’s atmospheric storytelling and layered characters. The
film’s sound design and visual effects were also widely lauded for elevating
the viewing experience of Pakistani cinemagoers.
Following its stellar premiere,
DEEMAK is set to infest cinemas nationwide this Eid-ul-Adha, with high
expectations for both box office performance and audience acclaim.
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